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Bid Smart - The lowest bidder doesn't always get chosen, far from it. Persuade your buyer why they should pick you - and they will.
Research - If John has paid more than $500 a contract for his last 10 project, why would you think he is interested in your $10 bid? Check up on the buyer, bid what he expects, and deliver quality to match.
Read - Please read the bid request - I cannot emphasise this enough - if you do not read the bid request then you will not be chosen, this is pretty much certain. Mention the bid request specifically in your application, and don't forget to repeat the key deliverables.
Innovate - Suggest features the bidder didn't mention, talk about future extensions to the project, and discuss whether you think his or her approach is a good idea. Show interest, intellect, and willing.